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The Art of Email Marketing: How Warm-Up Can Boost Your Campaigns

Louise J. Roop April 11, 2023
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Email marketing is an essential tool for businesses of all sizes that want to reach out to their customers and clients. However, it can be challenging to get the desired results from email marketing campaigns, especially if the emails are being sent to a new and untested list. This is where email warm-up comes in. Email warm-up is the process of gradually increasing the volume of emails sent to a new list, allowing the sender to establish a good reputation with Internet Service Providers (ISPs) and ensure that their emails don’t end up in the spam folder. In this blog post, we’ll explore the benefits of using email warm-up services and software, with a particular focus on MailToaster’s warm-up feature.

MailToaster’s Warm-Up Success Stories

MailToaster is a leading provider of email marketing software, and their warm-up feature has helped many businesses achieve success with their email campaigns. One such success story is that of a small e-commerce business that had recently switched email providers. The business had a list of 10,000 subscribers and wanted to ensure that their emails were delivered to the inbox and not the spam folder. They used MailToaster’s warm-up feature, and within a few weeks, the open rate for their emails had increased by more than 50%, and the click-through rate had increased by more than 100%. This resulted in a significant increase in sales for the business.

Another success story is that of a medium-sized B2B business that was struggling to get their emails delivered to their target audience. They had tried several email providers with no success. They decided to try MailToaster’s warm-up feature, and within a few weeks, they noticed a significant improvement in their email deliverability. The warm-up feature had allowed them to establish a good reputation with ISPs, and their emails were no longer being flagged as spam. This resulted in an increase in leads and ultimately more business for the company.

Pricing and Plans for MailToaster’s Warm-Up Feature

MailToaster’s warm-up feature is available as part of their email marketing software, and it is included in all of their plans. The pricing for MailToaster’s plans starts at $9.99 per month for the basic plan, which includes up to 2,500 subscribers and unlimited emails. The standard plan is $19.99 per month and includes up to 5,000 subscribers, and the pro plan is $39.99 per month and includes up to 10,000 subscribers.

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