Sjala brand ambassador

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A few weeks ago I got to know that I am the Norwegian Sjala ambassador. That’s kind of awesome! The other ambassadors in other countries are people that I know of from the babywearing community, and think highly of. It’s really humbling to be in such a great company, and I feel honoured to be chosen.

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What’s the best about it? I’m a really huge fan of Sjala. I feel really connected to their design, materials and way of thinking due to their Scandinavian or shall I say Nordic roots (the founder is partly Finnish).

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Ever since I started to embrace the huge wrap interest that came as a result of my cute, little velcro baby, I started to try a lot and I was amazed by how different wraps can be. I tried to describe it, in my head and to babywearing friends. I had a few testers visiting, which forced me to write it all down to communicate it. I found that I actually like it a lot and that it actually resembles how I work as a scientist, describing rocks (though that is a bit more tedious and way more detailed).

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Now I will receive a few wraps some time before the release, I will get to use it, photograph it and send it out on a little tour. Of course this is all secret stuff, nothing is published before closer to the release. I will organize the tester tour in Norway and all the testers need to be secret about it too, until I say so 😉

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For a week or so, I’ve had my first secret wrap here with me. I’ve taken it on adventures and picked up my baby from day-care with it. The blend and colour is still a secret, but I can reveal that it is a Rowan. And the colour will surprise you. Stay tuned for an advertisement for testers! Also, thank you Maria Vatne Photography for taking these pictures of bub and me in Sjala Rowan Hurricane.

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